and for those of you who are either Entrepreneurs (aspiring or otherwise !!) or are interested in the area of SMEs (Small & Medium Enterprises)/ small business, do check out the latest edition of my column "THE SECOND LAST WORD" for an SME magazine-
"Branding For Dilution...... ??" (published in the December 2010 issue).
and another one published in the SME suplement -"SME WORLD" (November-December-2010-January-2011)- of the reputed Financial daily Newspaper "THE FINANCIAL EXPRESS" of Friday, December-10, 2010-
"IPRs & Branding For Artisanal Clusters".
i guess, i haven't yet disclosed this area of my work to you all.
i work in the area of IPRs (Intellectual Property Rights), specifically focussing on the SME sector and even Micro enterprises.
happy reading!!!
and
happy commenting!
//best//mg
i read your article. it was very good. i wouldn't disclose what is it about but a message to everyone "read it and comment".
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