SMEs, IPRs........

and for those of you who are either Entrepreneurs (aspiring or otherwise !!) or are interested in the area of SMEs (Small & Medium Enterprises)/ small business, do check out the latest edition of my column "THE SECOND LAST WORD" for an SME magazine-

"Branding For Dilution...... ??" (published in the December 2010 issue).

and another one published in the SME suplement -"SME WORLD" (November-December-2010-January-2011)- of the reputed Financial daily Newspaper "THE FINANCIAL EXPRESS" of Friday, December-10, 2010-

"IPRs & Branding For Artisanal Clusters".

i guess, i haven't yet disclosed this area of my work to you all.
i work in the area of IPRs (Intellectual Property Rights), specifically focussing on the SME sector and even Micro enterprises.

happy reading!!!
and
happy commenting!
//best//mg