Surely no one has forgotten the polio campaign tagline ..."Do Boond... Zindagi Key..." in Amitabh Bachchan 's deep voice. And it is not another health related campaign that reminded me of this tagline after all these years, nor has it anything to do with my being an ardent fan of Mr Bachchan.
Surprisingly, it is the New Companies Act of 2013.
To find out "how" & "why", read my latest article titled "Do Boond for Society", published on 31st December, 2013 in the 2 leading National Dailies "The Financial Express" and "The Indian Express".
Do sincerely hope that the 2% CSR component of the Companies Act will be able to bring about a lot of social good in India.
//best//mg
Surprisingly, it is the New Companies Act of 2013.
To find out "how" & "why", read my latest article titled "Do Boond for Society", published on 31st December, 2013 in the 2 leading National Dailies "The Financial Express" and "The Indian Express".
Do sincerely hope that the 2% CSR component of the Companies Act will be able to bring about a lot of social good in India.
//best//mg
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